Contributor Profile

Christopher Pomeroy

Job TitleDirector Global Strategies

Company NameMMGY Global

About

Born in Canada to British parents, educated in Switzerland, England and Scotland and now living in Spain, Chris is a genuinely vocational tourism advocate. His experience in international tourism marketing spans three decades and four continents. He has designed successful communications and promotional strategies for over 50 leading travel brands including corporations such as Expedia, Kayak and Latam Airlines Group, and destinations as varied as Chile, Kenya, The Philippines, Slovenia, The Gambia, and Iceland. In his role as director of global strategies & client services, Chris is responsible for MMGY's international development.

Conference Sessions

  • Avoiding Stereotypes: How Data and Technology are shaping today's targeting strategies

    Tuesday13:00 - 13:304 Apr 2017

    Conference Theatre

    Gone are the days of mass media and broad-based marketing strategies. Data, insights and personalisation technology have created an environment where micro-segm...

    • Language: Spanish

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