Avoiding Stereotypes: How Data and Technology are shaping today's targeting strategies

Avoiding Stereotypes: How Data and Technology are shaping today's targeting strategies

4 Apr 2017, 13:00 - 13:30

Conference Theatre

Language:
Spanish

Gone are the days of mass media and broad-based marketing strategies. Data, insights and personalisation technology have created an environment where micro-segmentation and multiple messages can actually be more efficient than traditional marketing methods and drive greater return on investment. Join Chris as he shares research insights about U.S. travellers, identifies key audience groups for Latin American travel brands.

MMGY Global is the leading integrated tourism marketing agency in the World 

Contributors

  • Christopher Pomeroy

    Speaker

    Director Global Strategies

    MMGY Global

    Born in Canada to British parents, educated in Switzerland, England and Scotland and now living in Spain, Chris is a genuinely vocational tourism...

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.