Business strategy vs technical practicality

Business strategy vs technical practicality

2 Apr 2019, 17:40 - 18:05

Travel Forward Theatre
Language:
Portuguese (Brazil)

Delivering on the potential of smarter personalisation: While most travel companies today are looking to provide customers with highly personalised travel booking experiences based on machine learning, they can be faced with technological barriers such as integration, data management and scalability. In this session, Igor Franco of Expedia Partner Solutions covers the pain points faced by providers as they look to adopt advanced technologies and create new sources of business value, and how they can be overcome.

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