Conference Agenda

  • Travel Forward in Latin America – Delivering traveller experiences with technology

    Pre-register to Travel Forward São Paulo 2020 to reserve your place and be the first to hear the conference line-up.

    The theme for Travel Forward São Paulo 2019 was 'how can digital technologies turn South America into an experience destination for travellers and tourists?' Whether it be artificial intelligence or mobile, new distribution capability or dynamic packaging, omnichannel or product content management, the Travel Forward series of seminars delivers strategic, pragmatic and practical guidance learned from experts in the field.

  • 13:30 - 13:35

    Welcome - Jon Collins, Programme and Content Director, TRAVEL FORWARD

    13:35 - 14:05

    Keynote opening address

    Expectations vs reality: the past, present and future of hospitality

    What does hospitality become, in a consumer-driven world where everybody has equal access to information? In this session we look at how traveller expectations are evolving faster than the reality, and what can traditional travel providers do to ensure that they do not get left behind in the wake of digital-first organisations. How can Latin American travel companies use technology to transform at the same time as maintaining their core proposition and brand?

    Tatiana Vanvelzor, Regional Director, SABRE HOSPITALITY SOLUTIONS
    14:10 - 14:40

    Setting a Travel Tech Strategy for Brazil

    In this session, we consider how to set a top-down strategy delivering on the potential of travel in South America in general, and Brazil in particular. In this session, we look at how technology will shape the travel market in coming years, in response to the region’s unique features from an economic, geographic, cultural and infrastructure perspective. Covering everything from innovation to fraud, changing customer preferences and national attitudes, machine learning and market segmentation, we set out the pillars of an actionable strategy that can deliver both business and customer value.

    Paul Malicki, Chief Empyrean Officer, FLAPPER TECHNOLOGIES LTDA
    14:45 - 15:15

    Metasearch and the new travel habits in Brazil

    The use of technology in the travel planning process has been growing significantly over the past few years. This is shaping how travellers plan their trips, leading to more customized itineraries. In response, companies can improve their products and offer deeper experiences through effective use of data and technology. This case shows how travel agents, tour operators and other tourism professionals can use metasearchers’ intelligence to increase their sales and improve customer’s consumer journey.

    Eduardo Fleury, Country Manager, KAYAK BRAZIL

    15:15 - 15:45


    15:45 - 16:15

    How not to think like a travel startup

    Travel providers around the world are often told that they need to think and act more like the startups that are disrupting their markets. Transform or die is the mantra, e-Business or no business. But traditional ravel companies, hotel chains, agencies and others still have plenty to bring to the party. From customer-centricity to measureable innovation, in this session we learn the five pillars of travel technology delivery that are driving traditional providers to succeed in the digital world.

    Jon Collins, Programme and Content Director, TRAVEL FORWARD

    16:20 - 16:50

    Unlocking internal communications with digital technologies

    Technology has a great deal to offer behind the scenes, helping workers at the front lines of travel communicate with each other. In this session experts on Facebook for Business looks at how travel operators from airlines to hotels can respond to the challenges faced by essential but disparate staff, as they look to keep in touch with each other and the wider business. Citing the experiences of Movida, we look at how did Workplace help, what challenges had to be resolved along the way and what lessons can be passed on?

    Érika Quintana, Enterprise Account Executive, FACEBOOK FOR BUSINESS

    Jamyl Jarrus, Chief Commercial Officer, MOVIDA ALUGUEL DE CARROS

    16:55 - 17:35

    Acquiring and keeping travel customers in a digital world

    With so many options for travellers, both online and offline, customer loyalty can be difficult to gain (and potentially easy to lose). In this session, we speak to experts in the field to learn how to build relationships with customers. Panelists will share their experience in retail and travel business and offer essential tips around acquiring customers and keeping then with the right initiatives and measures of social reputation, maximizing the effectiveness of inbound campaigns, google search and other capabilities.

    Paulo Salvador, Managing Director INN&OUT PERFORMANCE
    Douglas Martineli, Digital Media Supervisor, DENTSU AEGIS NETWORKS
    Maurici Junior, DeCommerce and Social Media Consultant, COMSCHOOL

    17:40 - 18:05

    Closing Panel – New Distribution Capability as an enabler

    Travel providers moving to e-distribution are finding its real-time nature both a blessing and a curse, particularly as it impacts dealing with distribution partners and revenue management. How can brands work successfully with distribution partners whilst maintaining a relationship with customers? We talk to panellists about lessons learned with NDC, how to overcome potential hurdles, and how to enable frictionless pricing and revenue automation alongside customer retention.

    Amy Yang Secches, Sales Director Brazil, ORACLE HOSPITALITY
    Thiago Campos, Corporate and Travel Director, OMNIBEES

    Eduardo Fleury, Country Manager, KAYAK BRAZIL

    Moderator: Camila Lucchesi, Editor in Chief, Brasilturis

    18:35 - 19:35

    Drinks reception

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